For Australian Companies Seeking Venture Capital, Angel Investors or Private Equity!           

If you can clearly demonstrate the strengths and weaknesses of your business model  and cover issues such as cash burn and bankruptcy remoteness, Investors are more likely feel assured of your prospects and a return on their investment.

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The key aspects of becoming "Investment Ready"

To attract an investor, your business needs to present the significant benefits to be gained from making an investment.

Having your business ready for the introduction of an external investor (i.e. Investor Readiness) requires the following:

Be prepared to give a realistic amount of ownership in your business to the investor.

Separate your personal affairs from those of the business.

Maintain at least a minimum set of accounting records and be capable of generating a detailed report on these accounts within 2 weeks of the end of each month

Be honest with the investor with regard to those weaknesses in the business that you would like the investor, and his or her funds, to address (e.g. a significant gap in management expertise, help in establishing export markets).

Tell the potential investor how you intend working with him or her to achieve a beneficial result for the business

Prepare a business plan of how you think the business can operate. Specify what it can achieve over the next 2 or 3 years. Ensure it contains a story that will be attractive to the investor. Remember that your investor needs to see that the value of his or her investment of time and money will increase in the medium to long term. Make sure that any additional needs for capital during the next few years are shown in the plan, even if you are not wanting to raise additional capital at this time. Most importantly, be realistic!

Typically, having your business "Investor Ready" is applicable to smaller businesses or those businesses that are young and have the potential for growth. Remember, if your business is not able to achieve significant growth it is not normally going to be attractive to an investor.

Businesses that are looking for sizeable amounts of capital need to be "Investment Ready". This means that they have moved themselves into a position where they are capable of immediately using the investment to significantly progress the business.

Investment Readiness requires the following elements:

• Attend to all of the items described above as being necessary for becoming "Investor Ready"
• Expand your business plan with some of the details set out below

Identify the precise purpose of the investment. For example:

• providing a mechanism for existing management to purchase the business from its current owners.
• investing in additional plant and machinery.
• expanding the business into other geographic regions.
• restructuring the business to improve profitability.

Identify quite clearly the market or markets that your business is able to capture:

• the types of customers that you expect to attract.
• the way in which you intend to sell or distribute your products and services.
• the distribution channels currently in place.
• the competition.
• the growth potential for the market(s)
• your business’ ability to grow within those markets.

Identify very clearly your products and services:

• their competitive advantage.
• additional development needed in both the short and medium-term.
• the reasons that customers will wish to purchase your products in preference to the competition.

Present a well-balanced management team which:

• can deliver and manage your products and services into the stated markets.
• can manage the demands of growth over the next 3 or 4 years.

Identify any known deficiencies in the team, or their ability to work together and any plan already in place to address these management issues. (Management and its capabilities, will be the most important aspect in an investor’s decision to put money and time into your business).

Concepts & Business Models Typically Requiring Investment..