How to Franchise a Business Affordably?
Franchising offers tremendous rewards to business owners,
however, it can often be rather expensive to establish the
initial framework to launch a franchise business
model.
However, it can be done affordably and you could save
yourself an absolute fortune by utilising our D.I.Y
Franchising Program ;-)
Please also see "D.I.Y
Franchising Package" toward the bottom of this
page!
Why Franchise a Business?
Five Benefits of Franchising Your Business
1. RAPID NATIONAL GROWTH
For businesses that experience finance, human resource and
property restraints to achieving expansion, franchising can
offer a solution by allowing franchisee's to fund the expansion
of premises, vehicles or whatever is necessary to grow the
business. In return the franchisee is granted the privilege to
use the intellectual property rights, knowledge and experience
of the franchisor in a truly win-win philosophy.
The expansion and development of a managed business seldom
exceeds the rapid growth of a successful franchised business
simply because the franchisees provide access to more finance
and capital investment to grow the business and remove the
requirement to find a salaried manager for operation.
2. INCREASED NATIONAL MARKET SHARE
National coverage can be achieved relatively quickly via
franchising if the franchisor provides the necessary support
services. As well as capturing market share this will boost the
company’s brand recognition.
3. HIGHER SERVICE LEVELS
Regional franchisees operating within their specific
territories provide a personal touch to the customer or client
which elevates it above company-owned and employee-managed
outlets.
The franchisee is granted the rights to sell the products or
offer the service under the specific terms and conditions.
The service levels are usually monitored at regular
franchisee reviews and through mystery shopping activities. The
information received from these sources, plus customer or
client feedback, can bring valuable knowledge and experience to
promote success and knowledge within the business.
4. SELF-FUNDING EXPANSION
Franchising should become self-funding as the initial costs
of creating and providing the franchise - including the
training, launch support, site selection, intellectual property
rights and software licence - are recovered through the initial
investment fees paid by the franchisees. Additionally, the
investment requirement to open each operation, including lease,
store fittings, vehicles and staff recruitment, is taken on
directly by the franchisees.
The ongoing costs of providing support, marketing, sales,
websites, promotional activities, products or services, ongoing
communications and managing the franchise network will be met
by an ongoing management service fee paid to the by the
franchisee, usually as a percentage of the franchisee’s
turnover. It is important that the support services represent
value for money to the franchisee both in the short and
long-term success of the business.
The success of the franchise will ultimately be measured by
the ongoing trading position of the company. In effect the
franchisor is required to make its money on the ongoing
products or services provided and not on the initial franchise
package fee.
5. INCENTIVISED MANAGEMENT
One of the best elements of the franchise system is the
dedication and commitment created in the management element of
each outlet - the franchisee - by the fact that they have
personally spent a the money, time and effort to start the
business and they earn by its success
alone. This commitment is unparalleled when compared to an
employee-managed company-owned operation and there have been
many situations where franchise operations have outperformed
the in-house management unit.
The quality of a franchisee - their abilities,
qualifications, skills and experience - will ultimately reflect
on the success of the franchise, so taking the time initially
to implement an efficient selection process is paramount.
So What is the Next Step?
Franchising, whilst being a very effective model for
business expansion, can often cost you a small fortune to
establish a franchising program not to mention the legal costs
associated with creating complex franchise agreements and
franchise disclosure statements as required by the Franchising
Code 1998. In fact, you could often spend many tens of
thousands of dollars before you sell your first franchise!
But never
fear! We have an affordable and quick start solution that will
allow you to eliminate a vast majority of your franchise
program establishment costs!
Our Affordable D.I.Y Franchising Solution
is just a fraction of the cost you would normally
expect!
Our D.I.Y. Franchising Package
This package includes:
- An Australian Franchise Disclosure Document "Guide
& Template".
- A Franchise Agreement "Guide & Template".
- "Potential Franchisee" Application and Survey
Forms.
- A copy of the Franchising Code for Your
Reference.
- Processes and Information Required for Franchising Your
Business under the Franchising Code (Australia).
- We will also supply a link to the franchise council of
Australia to order a complete guide to creating a franchise
operations manual which may cost you an additional
$20 to $30 (by credit card - if required).
N.B. No legal or financial advice given!
After completing your franchise documents, you should then seek
review from your legal council before utilising these documents
commercially, but you may well have saved yourselves many tens
of thousands of dollars by getting the majority of these
processes completed prior :-)
Our D.I.Y Franchise Bundle Package
is just $99 AUD !
Want to
Order Your D.I.Y Franchising Program
Package?
The Please Click Here!
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